Greetings.

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I grew up in a society where items named such are common:
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There are a few other words in my native language that oddly mingle with Sanskrit.
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I thus feel some awkwardness about some holy names, and some other words.
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For example, I feel awkward even just saying "Haribol" in my mind, hearing or reading it, because my automatic association to it is the brand of candy, made of gelatine.[br]
"Kri" means 'blood' in my native language; again, not a comfortable association.
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What can be done about this? How can the automatic cultural/language association be broken?
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Thank you for your replies.